I need to promote four (4) specialized products and I require advice from people with experience in online marketing and those people that are responsible for the area of promotion, marketing or sales of travel agencies and tourism companies that offer survival courses and cruises. This company is located in Iquitos, an exotic city in the middle of the Peruvian Amazon, one of the least explored and most bio-diverse area in the world. The products I have to help to promote are:
1. Training courses on survival in the Amazon jungle, for companies or adventure travelers.
2. Visits to remote indigenous communities that preserve their customs, for anyone interested.
3. Research or study trips in the Peruvian Amazon, for researchers, students and anyone interested.
4. Travel by river cruises along the Amazon river and tributaries or cruises in Pacaya-Samiria National Reserve (the largest reserve in the floodable Amazon jungle in South America).
These are quality products. The company respect and teach the travelers to respect the nature. They take medical help or supplies to river communities and indigenous tribes they visit. Trips are designed to understand the nature and their ecosystems.
This company works with professional and specialized staff as naturalists and, in case of survival training courses, with instructors of the Air Force.
The company weakness is the international promotion and that is my challenge.
I have had successful experiences in promoting hotels. But I never promoted this type of product. Therefore, I have several questions:
A. Where or in what ways should I promote these four products?
B. What websites, especially free of charge, you known to promote these products? In hotels, for example, there are sites like Tripadvisor and others.
C. Do you know websites and forums that are focused on "selling" the four travel products I have?
D. What social networks focused on these products are available? I know that there are Facebook, Twiter, Flirck, but, do you know any social network for adventure travelers or interested in this kind of trips?
E. I was considering using the Lonely Planet, Viajeros and Losviajeros forums. Do you know others forums or specialized forums? Regardless of language.
F. Does anyone could help me with the contact details of publishers of travel guides (Lonely, Frommers, Footprints, etc.)?
G. I was thinking in contact with TV and film producers or film makers to promote the services of the company and be a strategic partners for films in the Amazon. Where and how I may contact with big producers companies as Discovery, NatGeo, BBC, etc., and with small producers?
Do you have any other recommendation?
Social networking websites, communities and content hubs for travel, environment, training and similar:
http://socialmediaanswers.com/niche-social-networking-sites/
You’ll need to work down the list, as they’re ordered by niche.
Engage, interact, converse and listen. If you build a rapport on any of the sites or you feel ‘this is the place for us’ you may wish to consider purchasing advertising. Hope these help.